Understanding end-customers' mind set
This furniture buying tips is more relevant to those who is going to buy furnitures at retail outlets. However, for a wholesale furniture importer, understanding the way a retail customer think when buying a furniture will help in making an appropriate decision for a furniture importing.
Although this is not a comprehensive list, here are some aspects most retail customers consider:
- Style of furnitures. Is it modern and contemporary, or minimalist, classic, oriental, zen or even ethnic that is your target customers' desired living style? There is nothing wrong if you prefer to mix and match styles to offer wider alternatives for your end customers.
- Colours, textures and patterns. You can read up on home decor in magazines, TV programs, books, catalogues and websites. You may want to visit furniture showrooms for inspiration.
- Lifestyle. People who have kids or pets tend to have a preference on lighter-coloured furnitures.
- Budget. Most people look for the best values of furnitures within their budget. This doesn't mean that people won't buy a high-priced furniture since most of them won't furnish their whole house at once.
- Space requirements. A serious customer may have been thinking of the specific spot in their home where they plan to place their new furniture. They know the existing maximum and minimum space requirements, therefore, size really does matter.
- References. These days' customers are more careful in furniture selection. They are not hesitant to do consultation with interior designers, and refer to product brochures and in-house furniture and furnishing magazines etc.
- Trust own judgement. While customers will consider any recommendations but basically they trust their own judgement in selecting furnitures.
Sentra Teak Furnitures' minimalist-design may not fit to every customers' preferences but - surely - there are a huge demand on minimalist-style furnitures in every countries around the world. Hope this helps.


